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Privacy Policy

Joyinking operates this store and website, including all related information, content, features, tools, products and services, to deliver a curated shopping experience for you, our customer (collectively referred to as the "Services"). Joyinking is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy sets out how we collect, use, and disclose your personal information when you visit, use, or make purchases or other transactions via the Services, or otherwise correspond with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern matters concerning the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed as described herein.

Personal Information We Collect or Process

For the purposes of this policy, "personal information" means information that identifies you or can reasonably be linked to you or another individual. Personal information excludes anonymously‑collected or de‑identified information that cannot identify or be reasonably linked to you. Subject to applicable law, we may collect or process the following categories of personal information (including inferences derived from such data), depending on your interactions with the Services and your place of residence:

• Contact details: your name, residential address, billing address, shipping address, telephone number, and email address.
• Financial information: credit card, debit card and financial account numbers, payment card particulars, financial account details, transaction records, payment method, payment confirmation and other payment‑related data.
• Account information: your username, password, security questions, account preferences and settings.
• Transaction information: items you view, add to cart, save to wishlist, purchase, return, exchange or cancel, together with your historical transaction records.
• Communications with us: content you submit when corresponding with us, for instance when submitting customer‑support enquiries.
• Device information: details about your hardware device, browser and network connection, your IP address, and other unique device identifiers.
• Usage information: data regarding your interactions with the Services, including how and when you access and navigate our Services.

Personal Information Sources

We may obtain personal information from the following sources:

• Directly from you: when you register an account, browse or use the Services, communicate with us, or otherwise voluntarily provide personal information.
• Automatically via the Services: data gathered from your device while you use our products, services or website, through cookies and comparable tracking technologies.
• From our service providers: where we engage third‑party service providers to deliver certain technical functions, and such providers collect or process your personal information on our behalf.
• From our business partners and other third parties.

How We Use Your Personal Information

Depending on your interactions with us and which Services you utilise, your personal information may be used for the purposes set out below:

• Provide, tailor, and improve the Services. We use your personal information to perform our contractual obligations and deliver the Services: processing payments, fulfilling orders, remembering your preferences and items of interest, sending account‑related notifications, handling purchases, returns, exchanges and other transactions, creating, maintaining and administering your user account, arranging product shipment, facilitating returns and exchanges, enabling customer reviews, and building personalised shopping experiences such as product recommendations based on your purchase history. This also includes leveraging personal information to customise and enhance our overall Services.
• Marketing and Advertising. Your personal information may be used for marketing and promotional activities. This includes sending marketing, advertising and promotional materials by email, SMS or postal mail, and serving online advertisements for our goods and services on our platform or third‑party websites. Such advertising may be tailored to your past purchases, cart contents and other activity within our Services.
• Security and Fraud Prevention. We process personal information to authenticate user accounts, maintain secure payment and shopping workflows, detect, investigate and respond to potential fraudulent, unlawful, unsafe or malicious conduct, safeguard public safety, and secure the operation of our Services. If you register for an account to use our Services, you are responsible for safeguarding your account credentials. We strongly advise you not to share your username, password or other access details with any third party.
• Communicating with You. We use personal information to deliver customer support, respond to your enquiries, deliver effective service and sustain our commercial relationship with you.
• Legal Compliance and Enforcement. We process personal information to comply with applicable legislation and respond to valid legal demands, including requests from law‑enforcement and governmental authorities. We may also process data for civil discovery procedures, ongoing or prospective litigation and other adversarial legal proceedings, as well as to investigate and enforce potential breaches of our terms or policies.

How We Disclose Personal Information

Under circumstances permitted by this Privacy Policy, we may disclose your personal information to third parties for legitimate business purposes. Such circumstances include:

• Disclosure to Shopify, vendors and other third‑party service providers performing functions on our behalf (examples include IT administration, payment processing, data analytics, customer support, cloud storage, order fulfilment and logistics services).
• Disclosure to business and marketing partners for the delivery of marketing services and targeted advertising. For example, we utilise Shopify to enable personalised advertising by third‑party services, based on your activity across different merchant websites. Our business and marketing partners will handle your information in accordance with their own privacy notices. Depending on your jurisdiction, you hold the right to instruct us not to share your information for targeted advertising and marketing derived from your cross‑site browsing activity. You may exercise your opt‑out rights via the designated link here.
• Disclosure where you direct, request or otherwise consent to such disclosure to third parties, for example for product delivery, or through your use of social‑media widgets and third‑party login integrations.
• Disclosure to our affiliates and other entities within our corporate group.
• Disclosure in connection with corporate transactions such as mergers or bankruptcy proceedings; to satisfy applicable legal obligations (including responding to subpoenas, search warrants and comparable official requests); to enforce our terms of service or policies; and to protect the Services, our legal interests, and the rights of our users and other persons.

Relationship with Shopify

Our Services are hosted on the Shopify platform. Shopify collects and processes personal information associated with your access and usage of the Services to provide and improve platform functions for you. Data you submit via our Services will be transmitted and shared with Shopify and other third‑party entities, which may be located outside your country of residence, for the purpose of delivering and optimising the Services.

Additionally, we deploy enhanced Shopify features that combine data from your interactions with our store with data from other merchants and Shopify’s own systems to support business protection, growth and improvement. For these enhanced features, Shopify may process personal information generated from your activity on our store, alongside data from other merchants and Shopify services. In such scenarios, Shopify acts as the data controller responsible for processing your personal information, including handling your requests to exercise privacy rights relating to these processing activities.

For further details on Shopify’s handling of personal information and your corresponding rights, please review the Shopify Consumer Privacy Policy. Subject to your place of residence, you may exercise relevant personal‑information rights through the Shopify Privacy Portal Link.

Third‑Party Websites and Links

Our Services may contain hyperlinks to websites and online platforms operated by external third parties. If you follow links to sites not owned or controlled by us, please review their respective privacy policies, security policies and terms of use. We do not warrant and accept no liability for the privacy practices or security of those external sites, nor for the accuracy, completeness or reliability of content hosted thereon.

Information you publish on public or semi‑public spaces — including content shared on third‑party social‑networking platforms — may be visible to other users of our Services or those third‑party platforms, with no restriction on subsequent use by us or external parties. The inclusion of such hyperlinks does not constitute our endorsement of third‑party platform content or its operators, unless explicitly stated within our Services.

Children's Data

Our Services are not intended for use by minors. We do not knowingly collect personal information from children below the age of majority applicable within your jurisdiction. If you are a parent or legal guardian and believe your child has submitted personal information to us, please contact us using the contact details set forth below so we can arrange deletion of such data.

As of the effective date of this Privacy Policy, we have no actual knowledge that we "sell" or "share" (as defined under applicable law) personal information belonging to individuals under 16 years of age.

Security and Retention of Your Information

Please note that no technical security measure is entirely flawless or impenetrable; accordingly we cannot guarantee absolute data security. Data transmitted to us over public channels may be exposed to risks during transmission. We recommend avoiding unsecure communication channels when sending sensitive or confidential information to us.

The retention period for your personal information is determined by multiple factors: whether the data is required to maintain your account, deliver Services, satisfy statutory legal obligations, resolve disputes, or enforce contractual and policy terms.

Your Rights and Choices

Depending on your jurisdiction, you may hold some or all of the rights listed below in respect of your personal information. These rights are not absolute; they apply only in specific circumstances, and we may lawfully decline certain requests where permitted by applicable legislation.

• Right to Access / Know: You may request access to personal information we hold about you.
• Right to Delete: You may request erasure of personal information we store relating to you.
• Right to Correct: You may request rectification of inaccurate personal information maintained by us.
• Right of Portability: Subject to certain conditions and exceptions, you may obtain a copy of your personal information held by us and request transmission of that data to a third‑party recipient.
• Right to Opt out of Sale or Sharing for Targeted Advertising: Depending on your place of residence, you may opt out of the "sale" or "sharing" of your personal information, or opt out of processing for "targeted advertising" as defined under relevant privacy statutes. You may exercise these opt‑out rights via the link here.
  Please be advised: if you visit our website with the Global Privacy Control opt‑out signal activated, we will automatically treat this as an opt‑out request for your current device and browser, subject to your location. Where the signal‑sending device can be associated with a Shopify account, the opt‑out preference will also apply to that account. Further information about Global Privacy Control is available at https://globalprivacycontrol.org/. Apart from Global Privacy Control, we do not honour other "Do Not Track" signals sent by web browsers or end‑user devices.
• Managing Communication Preferences: We may send you promotional‑marketing emails. You may unsubscribe from these communications at any time using the unsubscribe link embedded within our marketing emails. After opting out of marketing messages, you will still receive non‑promotional service‑related emails, for example notifications regarding your account status or placed orders.

You may exercise these rights either via designated functions within our Services or by contacting us using the contact information below. To understand Shopify’s data practices and your associated rights (including for data processed by Shopify), please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising your statutory privacy rights. Before fulfilling your rights‑related requests, we may verify your identity as permitted or required under applicable law. In compliance with relevant regulations, you may appoint an authorised agent to submit rights‑exercise requests on your behalf. Before processing a request from an agent, we require documentary proof confirming your authorisation for that agent to act for you; we may also ask you to verify your identity directly with us. We will respond to valid requests within statutory timeframes required by applicable law.

Complaints

Should you raise concerns regarding our processing of your personal information, please reach out to us using the contact details below. Subject to your jurisdiction, you may appeal our decision by contacting us at the below‑stated address, or submit a formal complaint to your local data‑protection authority.

International Transfers

Your personal information may be transferred, stored and processed outside your country of residence.

Where personal data is transferred out of the European Economic Area or the United Kingdom, we rely on recognised data‑transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the competent UK authority, unless the receiving country has been formally recognised as providing an adequate level of data‑protection safeguards.

Changes to This Privacy Policy

We may revise this Privacy Policy periodically to reflect updates to our operational practices or to satisfy new operational, legal or regulatory requirements. Revised versions will be published on our website; the "Last updated" date will be refreshed, and notifications will be issued as mandated by applicable law.

Contact

If you have any questions concerning our privacy practices or this Privacy Policy, or wish to exercise your available privacy rights, please email us at support@joyinking.com. You may also write to us at:

7/F, WAH SHING CENTRE, NO.11 SHING YIP STREET, ROOM B, UNIT 9, Kwun Tong, KL, Hong Kong